When Clay Travis got a book deal to cover the 2008 University of Tennessee football team, he had no idea he was about to witness the worst season in the program’s 110-year history. The hapless Volunteers won only one of six Southeastern Conference matchups during their twelve-game schedule, which also saw the firing of coaching legend Phil Fulmer. For Travis, a lifetime UT fan, the losses resonated far beyond the arches of Neyland Stadium, the Vols’ home. On Rocky Top channels Travis’s disappointment into a riveting analysis of what’s at stake in the increasingly mercenary world of college athletics.
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In On Rocky Top, Nashville sportswriter Clay Travis turns UT football’s worst season into a study of contemporary college athletics