September 5, 2011 Every bookstore owner in this country can tell the same story: a customer comes in to look around, studies a table display of nonfiction releases on the anniversary of some historical event, thumbs through a cookbook or three, reads the backs of a few new mysteries. Maybe she asks the bookseller if her favorite writer has a new novel coming out any time soon, or what book she could buy for a kid who loved Eragon but shrugged at The Hunger Games. Then, when it’s time to leave, she thanks the bookseller graciously, whips out her smart phone and, right there in the store, places an order at Amazon, before she forgets the names of the books she’s picked out. She has spent an hour in her local bookstore—and not a single dime.