August 5, 2011 Most book tours take authors only to stores in cities—and only really big cities, if publicity departments have anything to say about it. It’s a tried-and-true tactic that increases book sales and author renown: fans come to hear their favorite literary voices in person, and the bookstore’s more oblivious customers discover a new talent to add to their shelves. There are always losers to every winning strategy, however: in this case, it’s the fans who live in more rural areas where authors wouldn’t normally travel.
Read moreScenic Reads
Myra McEntire, Beth Revis, and Victoria Schwab take an innovative route to promote their books