Chapter 16
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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Mark Shaefer
McGraw-Hill
224 pages
$25

“In his new book, previously self-published author and marketing consultant Schaefer (The Tao of Twitter) explains the concept of online social scoring. Through timely and relevant anecdotes, helpful appendixes, and an accessible writing style, he successfully guides both veteran social media users and laypeople through the world of social influence—how to get it and how to use it to best advantage…”

Library Journal

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